Beyond Conversation, It Is Strategic Communication
As all relations, engagement require communication. In point of fact, communication is core of each and every engagement. Whether it short or lifelong relation, or engagement, communication need to be conveyed.
For both brand and institution, communication could be defined as integrated effort to deliver message on relevant parties. While it is clearly important, communicating brand far beyond advertising or press conference. Moreover, brands and institution do understand particular party demand tailored engagement as well. It is natural consequence of vibrant interest from brand and institution.