Engaging through event
Pursuing interest require many thing. Collaboration, cooperation, and communication are sort of the requirement. Those requirements could be materialized in vibrant form. Those all need engagement as well.
For years, brands and institution engage through billboard, advertising in mass media, or press conference. Some brands integrated it and several other engagement and communication methods in event.
Concerts, seminar, gala, or expo are most utilized event for brands to engage with selected party. Brands may not wired money to doctors, members of parliament, or official account.